Concept
This ad campaign mainly focuses on promoting clothes made in Canada as the first part of the tagline. Wear made-in-Canada clothing in Canada is proud because customers usually buy outdoor clothing and gear that are not made in their country. Also, the tagline is a part of the national anthem as a secret relationship as the brand’s clothes are made in Canada, and you can be proud of it.
The second part of the tagline focuses on the lifestyle in a big city like Toronto, which is stressful and regular. Being free is everyone’s dream, but not every brand can do it. This brand can let you feel freedom when you are wearing it in the city and even have it during your adventure when you genuinely feel freedom from nature.
The second part of the tagline focuses on the lifestyle in a big city like Toronto, which is stressful and regular. Being free is everyone’s dream, but not every brand can do it. This brand can let you feel freedom when you are wearing it in the city and even have it during your adventure when you genuinely feel freedom from nature.
Instagram Post
Mock-Up Instagram Story and Profile
Web Banners
Subway Poster
